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We are MAUDE

MAUDE is a strategic branding agency. We blend clear thinking and creative problem-solving, helping ambitious organizations transform their brand and marketing practices.

We have an open kitchen approach to collaboration. We test early, fail fast and focus on what truly works. Not just on paper, but in real life.

Consultant
Employees talking
Coffee mug

How we work

We work with a clear and structured approach we call clarify, simplify, amplify.

Not as a framework for framework’s sake, but to make sure the right questions are answered before execution begins. It prevents cutting corners - or worse, running hard in the wrong direction.

We tailor the process to your context and your ambitions. The structure stays the same, the answers never do. The result is a focused plan that helps you make better and more timely decisions to move from strategy to impact.

Explore the approach below.

People working at table

Clarify

Good strategy doesn’t start with answers. It starts with agreeing on the right questions.

We always begin with a focused problem discovery phase. Because if you’re not solving the right problem, nothing else really matters. Through interviews, workshops and hypothesis-building, we cut through assumptions and align on what’s actually holding growth back.

Clarify is about getting sharp, honest and on the same page so everyone is pulling in the same direction before decisions are made and resources are invested.

Simplify

Most ambitious organizations don’t lack ideas. They suffer from too many of them. Too many initiatives create friction. Budgets get diluted. Positioning gets fuzzy. And the organizational force needed to drive real growth ends up scattered.

Simplify is where we make the hard calls. We help prioritize the products, segments and routes to market that can actually move the needle. This is the strategic core: deciding what to focus on, and just as importantly, what to stop doing.

Amplify

This is where many strategies stall. The problem is clear. The strategy is sound. Now what? In Amplify, we turn strategy into action. We define the right go-to-market setup, develop creative platforms, campaigns and asset engines, and manage execution end to end.

This phase lives or dies on trust and tight collaboration. Because moving from whiteboards and slides to real market impact takes coordination, momentum and follow-through. We stay close and push until the strategy actually performs in the market.

Our work

We translate positioning, insights, and branding into tangible outputs, producing design and content in-house.
Across B2C and B2B, we work with companies in industries such as life science, engineering, technology and health, transforming complex strategy into clear communication.

Recent cases

Recent cases

Recent cases

Clarify

Good strategy doesn’t start with answers. It starts with agreeing on the right questions. We always begin with a focused problem discovery phase. Because if you’re not solving the right problem, nothing else really matters. Through interviews, workshops and hypothesis-building, we cut through assumptions and align on what’s actually holding growth back. Clarify is about getting sharp, honest and on the same page so everyone is pulling in the same direction before decisions are made and resources are invested.

Simplify

Most ambitious organizations don’t lack ideas. They suffer from too many of them. Too many initiatives create friction. Budgets get diluted. Positioning gets fuzzy. And the organizational force needed to drive real growth ends up scattered. Simplify is where we make the hard calls. We help prioritize the products, segments and routes to market that can actually move the needle. This is the strategic core: deciding what to focus on, and just as importantly, what to stop doing.

Amplify

This is where many strategies stall. The problem is clear. The strategy is sound. Now what? In Amplify, we turn strategy into action. We define the right go-to-market setup, develop creative platforms, campaigns and asset engines, and manage execution end to end. This phase lives or dies on trust and tight collaboration. Because moving from whiteboards and slides to real market impact takes coordination, momentum and follow-through. We stay close and push until the strategy actually performs in the market.

Sticky test

Sticky test

Sticky test

man standing beside wall

Partner

Mikkel E. Lindgaard

mel@andmaude.com

man standing beside wall

Partner

Mikkel E. Lindgaard

mel@andmaude.com

man standing beside wall

Partner

Mikkel E. Lindgaard

mel@andmaude.com

man standing beside wall

Partner

Mikkel E. Lindgaard

mel@andmaude.com

Man tending plants inside a greenhouse

Partner

Jacob Blegvad

jab@andmaude.com

Man tending plants inside a greenhouse

Partner

Jacob Blegvad

jab@andmaude.com

Man tending plants inside a greenhouse

Partner

Jacob Blegvad

jab@andmaude.com

Man tending plants inside a greenhouse

Partner

Jacob Blegvad

jab@andmaude.com

Woman in salon gives peace sign towards camera

Partner

Christian Brock

cb@andmaude.com

Woman in salon gives peace sign towards camera

Partner

Christian Brock

cb@andmaude.com

Woman in salon gives peace sign towards camera

Partner

Christian Brock

cb@andmaude.com

Woman in salon gives peace sign towards camera

Partner

Christian Brock

cb@andmaude.com

man standing beside wall

Partner

Kristoffer Bødker

kb@andmaude.com

man standing beside wall

Partner

Kristoffer Bødker

kb@andmaude.com

man standing beside wall

Partner

Kristoffer Bødker

kb@andmaude.com

man standing beside wall

Partner

Kristoffer Bødker

kb@andmaude.com

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Senior Creative

Lea Lydom

ll@andmaude.com

woman standing beside wall

Senior Creative

Lea Lydom

ll@andmaude.com

woman standing beside wall

Senior Creative

Lea Lydom

ll@andmaude.com

woman standing beside wall

Senior Creative

Lea Lydom

ll@andmaude.com

man standing beside wall

Business Analyst

Yang Yang

yy@andmaude.com

man standing beside wall

Business Analyst

Yang Yang

yy@andmaude.com

man standing beside wall

Business Analyst

Yang Yang

yy@andmaude.com

man standing beside wall

Business Analyst

Yang Yang

yy@andmaude.com

woman standing beside wall

Senior Creative

Sofie Sager

sos@andmaude.com

woman standing beside wall

Senior Creative

Sofie Sager

sos@andmaude.com

woman standing beside wall

Senior Creative

Sofie Sager

sos@andmaude.com

woman standing beside wall

Senior Creative

Sofie Sager

sos@andmaude.com

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Head of GTM

Frederik A. Hansen

fah@andmaude.com

man standing beside wall

Head of GTM

Frederik A. Hansen

fah@andmaude.com

man standing beside wall

Head of GTM

Frederik A. Hansen

fah@andmaude.com

man standing beside wall

Head of GTM

Frederik A. Hansen

fah@andmaude.com

Meet us

MAUDE was founded on the belief that strategy alone is not enough, nor is execution.

Based in Copenhagen, MAUDE is a senior team of strategists, digital specialists and creatives working closely with clients to turn complex challenges into strategic direction and effective implementation.

The people behind MAUDE consists of individuals with backgrounds in strategy, digital, commercial development and design, brought together by a shared focus on building lasting brands.

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