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We help companies create lasting value through strategy, implementation & enablement
We are a team of brand strategist and digital specialists sharing one goal: helping companies transform their brand and marketing abilities to keep up with the ever changing market conditions. We know that transformation is not just about doing something new. It is about deliberately doing something different, to go somewhere specific. To know where to go, you need direction. To know how to get there, you need structure. This is the reason we founded MAUDE.
The key to unlocking true commercial transformation from brand & marketing is the ability to navigate and bridge brand building with revenue generation. In practical terms, this requires an ability to identify and implement long-term growth opportunities and realize short-term targets. It is within this intersection that MAUDE exists, and through this perspective we engage with our clients: By offering strategically rooted brand building and digitally rooted revenue generation.
At the heart of transformation lies capabilities. For leaving lasting value, strategy and implementation must be accompanied by enablement of the organisation. To navigate the practical complexity of this seemingly simple task, we apply our Marketing Engine Framework, allowing us to plan, foresee and handle possible implications across each client engagement’s individual challenges. This way we ensure that brand building fundamentals interlocks successfully with revenue operations, helping you transform not only your strategy but also your ways of working.
We help you clarify your strategic direction, define your winning brand position and go-to-market strategy by understanding your market, customer needs and their different journeys.
We help you develop compelling brand & communication concepts that set you apart from the competition, as well as develop effective campaigns and lead generation initiatives to feed and meet your commercial targets.
We enable your organization to continue the transformation through involvement and capability building intended to pass on the toolbox to your team in the most effective way, when needed.
Flair (formerly known as Adecco) is one of Denmark’s largest providers of HR solutions such as recruitments and temp workers.
Challenge
The Danish division of Adecco was to stand on their own two feet, breaking out from the large global organisation.
Approach
An analytical approach, involving the entire new organisation and external respondents, ensuring buy-in internally and externally.
Solution
An A-Z brand transformation based on inputs from +400 decision makers in the industry, making a stand-out brand possible.
Flair (formerly known as Adecco) is one of Denmark’s largest providers of HR solutions such as recruitments and temp workers.
Challenge
The Danish division of Adecco was to stand on their own two feet, breaking out from the large global organisation.
Approach
An analytical approach, involving the entire new organisation and external respondents, ensuring buy-in internally and externally.
Solution
An A-Z brand transformation based on inputs from +400 decision makers in the industry, making a stand-out brand possible.
DIS/CREADIS is a global engineering company with more than 700 employees across 17 departments worldwide.
Challenge
As a “silent giant”, DIS/CREADIS had done little to build a brand in an otherwise complex industry, making it difficult to stand out.
Approach
A quantitative market survey to understand the drivers and barriers of current and potential customers across 3 markets.
Solution
A brand revitalisation that included repositioning, identity and communication concepts for every industry vertical.
Sanistål is a sourcing partner for the manufacturing and construction industries. In 2023, the company was bought by Ahlsell.
Challenge
Standing in front of a potential merger with Ahlsell, Sanistål needed to understand the potential impact it would have on commercial activities.
Approach
A strategy process that included analysis of potential scenarios and different communication approaches.
Solution
A clear roadmap and communications plan, reducing the risk of any potential pitfalls related to the merger.
The Meat Packing District
Flæsketorvet 75, 3. sal
Copenhagen, Denmark
[email protected]
+45 31518639
CVR: 43377574