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We help companies bridge strategy, implementation and execution, to deliver both short-term results and long-term growth.
We’re a team of brand strategists and digital specialists who share one goal: to deliver tangible results for our clients. We emphasize an interdisciplinary approach to truly bridge strategy, implementation and execution. We’re thinkers, but more so doers, who value real talk and real relationships with our clients to co-create solutions that guarantee lasting value internally in the organisation and externally in the market.
The key to unlocking true commercial success from marketing is to bridge brand building and revenue generation. To do this, we help identify and implement long-term growth opportunities and realize short-term targets through strategically rooted brand building and digitally rooted revenue generation.
Bridging commercial ambitions with market potential is not necessarily an easy task. With an engine perspective, we ensure that all aspects of your brand & marketing activities are taken into consideration. With strategic clarity, we can implement seamlessly and execute effectively. Not all engines are the same. It depends on where you are going, how fast you want to go and how safe you want the ride to be.
We help you clarify your strategic direction, define your winning brand position and go-to-market strategy by understanding your market, customer needs and their different journeys.
We help you develop compelling brand & communication concepts that set you apart from competition, as well as develop effective campaigns and lead generation initiatives to feed and meet your commercial targets.
We enable your organization to continue the transformation through involvement and capability building intended to pass on the toolbox to your team in the most effective way, when needed.
Flair (formerly known as Adecco) is one of Denmark’s largest providers of HR solutions such as recruitments and temp workers.
Challenge
The Danish division of Adecco was to stand on their own two feet, breaking out from the large global organisation.
Approach
An analytical approach, involving the entire new organisation and external respondents, ensuring buy-in internally and externally.
Solution
An A-Z brand transformation based on inputs from +400 decision makers in the industry, making a stand-out brand possible.
Flair (formerly known as Adecco) is one of Denmark’s largest providers of HR solutions such as recruitments and temp workers.
Challenge
The Danish division of Adecco was to stand on their own two feet, breaking out from the large global organisation.
Approach
An analytical approach, involving the entire new organisation and external respondents, ensuring buy-in internally and externally.
Solution
An A-Z brand transformation based on inputs from +400 decision makers in the industry, making a stand-out brand possible.
DIS/CREADIS is a global engineering company with more than 700 employees across 17 departments worldwide.
Challenge
As a “silent giant”, DIS/CREADIS had done little to build a brand in an otherwise complex industry, making it difficult to stand out.
Approach
A quantitative market survey to understand the drivers and barriers of current and potential customers across 3 markets.
Solution
A brand revitalisation that included repositioning, identity and communication concepts for every industry vertical.
Sanistål is a sourcing partner for the manufacturing and construction industries. In 2023, the company was bought by Ahlsell.
Challenge
Standing in front of a potential merger with Ahlsell, Sanistål needed to understand the potential impact it would have on commercial activities.
Approach
A strategy process that included analysis of potential scenarios and different communication approaches.
Solution
A clear roadmap and communications plan, reducing the risk of any potential pitfalls related to the merger.
The Meat Packing District
Flæsketorvet 75, 3. sal
Copenhagen, Denmark
[email protected]
+45 31518639
CVR: 43377574